About Us

Customer loyalty and acquisition programs are key components of any successful sales and marketing plan. Building and retaining your customer base through reward-based, value-driven loyalty programs is a powerful, cost-effective way to maximize your marketing investment. Having the ability to truly measure advertising effectiveness allows you to refine your media spend to ensure your dollars produce results. That’s where Performance Loyalty Group™ comes in.

Located in the San Francisco bay area with access to some of Silicon Valley’s best talent, Performance Loyalty Group, Inc. is uniquely qualified to support your technology and marketing needs. Our professional staff of system engineers, loyalty strategists, customer support analysts, graphic designers and marketing experts is dedicated to designing and supporting solutions tailored to your specific business needs.

We have created DrivingRetention.com as a resource for you as you drive your loyalty rewards program to success. Through our newsletters and this web site, we are providing you with hand-selected hints, insights and practical examples, all designed to guide you in your quest to improve loyalty and retention at your store.

We are here to lead you to higher profitability, greater customer retention and – ultimately – to your overall success.







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