The DNA of a Profitable Loyalty Program

The DNA of a Profitable Loyalty ProgramDealerships operating highly successful customer loyalty programs tend to structure those efforts around three loyalty traits – loyal customers, loyal employees and loyal dealers.

An example is Acton Toyota of Littleton, in Littleton, MA, which launched a loyalty program in 2007. Since then, the dealership has registered more than 24,000 retail members to its program and is adding 365 new members a month.

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