Sep
19
By Mike Gorun  //  Be the First to Comment

PrePaid Maintenance in the Age of Ride-Sharing

Younger generations prefer fixed monthly costs for expenses that include things such as vehicle maintenance. They can then budget and have less concerns about encountering a repair bill they can’t afford. But how do ride-sharing services fit into the PrePaid Maintenance equation?    Ride-sharing – even as a secondary source of income – is skyrocketing, with many part-time Uber and Lyft drivers joining the ranks to add a little money to their bottom line. This brings opportunities aplenty to provide a valuable service, while also adding revenue dollars for your dealership.   There are many standard pitches for PrePaid Maintenance such as fixed ownership costs, security and peace of […]

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Sep
12
By Mike Gorun  //  Be the First to Comment

Shattering Communication Silos Increases Productivity

In many businesses, it is typically frowned upon when an employee goes over the head of their immediate supervisor, or directly to another department, to get questions answered or problems solved. This easily creates animosity between the employee and their direct supervisor and is frowned upon as it is a failure to follow chain of command. This system of following a hierarchy has been in place for decades… but is there a better way? Elon Musk says there is. As recently reported on Inc.com, in an e-mail to his staff, Musk outlined how employees should communicate and why. Feel free to click on the link […]

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Aug
31
By Mike Gorun  //  Be the First to Comment

Consumer Attention Spans Are… SQUIRREL!

If you haven’t already noticed, human’s attention spans, in general, are decreasing. A deluge of short soundbites, marketing messages and social media has created a society that simply won’t listen… if you talk too long. Do you have a friend who, when they want to tell you a story, you immediately ask them how long it is? If so, I’m sure you understand. According to a recent article on Search Engine Land, today’s consumers have become so used to receiving relevant information instantaneously that, when the online customer experience doesn’t deliver, they simply leave and don’t do business with the company. For example, […]

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Aug
22
By Mike Gorun  //  Be the First to Comment

Text Messages: Google’s Wake-Up Call to Dealers

Texting is by far the most popular form of communication for consumers – especially with younger generations. However, because of the many compliancy rules and laws that have to be followed, many dealers are hesitant to adopt text messaging — they simply don’t want to risk it.   Consumers prefer to communicate via text because it’s short, to the point and non-intrusive. Have you ever tried to call one of your kids or grandkids only to have them fail to answer, then text you right back asking what you need? Or have your ever received a […]

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Aug
16
By Mike Gorun  //  Be the First to Comment

A Successful Rewards Program Should Not Be All About Rewards

Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they used to be novel and exciting, customers are now used to them. They may well sign up. But, far too often, customers do so not because they are loyal, but because they happen to already be at that business. Too many companies use customer loyalty programs as a crutch, thinking if they give their customers something for free, or offer incentives, this will create loyalty. That viewpoint is wrong. A loyalty program is designed to enhance the […]

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