Sep
30
By Mike Gorun  //  Be the First to Comment

Good Customer Service?

Customer service evaluation form

Is your car dealership doing everything possible to keep your customers satisfied and happy?  Now, more than ever, your reputation for building relationships and retaining customers may depend on your company’s focus on providing the very best customer service. How is good customer service defined?  There isn’t a clear cookie-cutter answer to the question on what makes up “good” service, however bad service is easier to define.  In your dealership, an extended time to receive a price on a vehicle, a phone that goes unanswered, […]

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Sep
15
By Mike Gorun  //  Be the First to Comment

How to Make Lemonade Out of Lemons: the Easy Way

Fresh Lemonade and Fruit Framing Rustic Wood Background

There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained national media attention when a 12-year old decided to open a lemonade stand in his neighborhood. He even convinced a neighbor to allow him to display a sign advertising the lemonade stand in his yard. Most people would applaud this behavior. However, apparently, one […]

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Sep
9
By Mike Gorun  //  Be the First to Comment

First Comes Love, Then Comes Marriage…Then Comes??

mens-wedding-ring

Do you think your customers feel the same about your company as you think they do?  Think again, they probably don’t. These days, car dealerships, try to express their individuality from their competitors through value propositions. Almost every dealership has some sort of template or message as to “Why Buy from Us” integrated into their communications with their customers. Some find that they fall short in discovering or realizing what is the truth – customers are not as in love with them as they may […]

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Sep
3
By Mike Gorun  //  Be the First to Comment

Don’t Get Blacked Out In Your Own Market

Closeup of American Football on Field

With NFL football fans gearing up for another season, DIRECTV is once again offering new customers the 2014 NFL Sunday Ticket for free along with deeply discounted prices and an upgraded DVR Genie on several of the programming packages.  What’s the catch?  The special prices are valid for only the first twelve months of a twenty-four month contract. And if you want to receive the Sunday Ticket for the 2015 season, you’ll need to pay regular price. It’s a great deal for a new customer. […]

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Aug
26
By Mike Gorun  //  Be the First to Comment

What Is a Customer’s Location Data Worth?

MK-AT085_ADVERT_G_20081120211537

Geo-targeting and geo-fencing technology has been around for many years. Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download an app, join a social network and opt-in for push notifications from the service to receive any ads on their phones. That may all be changing. On July 24, according to an ABC News article Verizon Wireless became the first […]

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