Aug
26
By Mike Gorun  //  Be the First to Comment

What Is a Customer’s Location Data Worth?

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Geo-targeting and geo-fencing technology has been around for many years. Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download an app, join a social network and opt-in for push notifications from the service to receive any ads on their phones. That may all be changing. On July 24, according to an ABC News article Verizon Wireless became the first […]

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Aug
18
By Mike Gorun  //  Be the First to Comment

GM: Why Customers Are Loyal Despite Recalls

gm_building

A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM vehicles. According to the article, GM has “issued 44 recalls in North American this year, stemming from problems that have been tied to 50 crashes and 13 dealers, [yet] the company recently said its sales for the month of May were up 13 percent from the month before, the biggest May gain in […]

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Aug
12
By Mike Gorun  //  Be the First to Comment

How E-Mails Can Build Customer Loyalty

Email marketing

There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are interested in reading? A very good article on the Small Business Success blog shared some tips on how to write e-mails that will more effectively engage the recipient. Consider these statistics […]

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Jul
15
By Mike Gorun  //  Be the First to Comment

Walmart Gets Into the Loyalty Program Arena

walmart-super

Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for items purchased at Walmart that have been found for a lower price at a competitor. While many stores have price-match guarantees, this app ups the ante. In the past, customers were responsible for discovering the lower prices and then bringing a physical ad into a Walmart for the price match. This, of course, required […]

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Jul
9
By Mike Gorun  //  Be the First to Comment

Using Data to Drive Tangible Results

Gear on abstract  technology background

[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5] The whole goal of this series is to help dealers understand that there is no need to be afraid of your data. It is one of the most valuable assets a dealership has and, when used correctly, can increase revenue by improving the effectiveness of any marketing. Previously in this series, we covered segmentation of the DMS and CRM database. If you view those segments […]

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