Oct
17
By Mike Gorun  //  Be the First to Comment

Does your Dealership Have a Retention Problem?

The automotive industry, in general, has an employee retention problem. A BIG one. And especially big in dealership’s sales departments. Sure, there are exceptions. However, NADA reports that sales turnover in dealerships averages 70 percent. That’s a lot!    I’m sure that dealerships would rather not have this issue — so why is it happening? Well, an article  I recently read in Forbes shines a really interesting light on this.    The irony of this article is that it is giving advice to job seekers, not employers. It provides advice about hiring behaviors to beware […]

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Oct
10
By Mike Gorun  //  Be the First to Comment

Dealership Staff Stressed Out? Try Storytelling Your Way To Increased Productivity

Let’s face it. The car business can be brutal. Many in auto retail find themselves working long hours, under stressful conditions, with hardly any free time to see their families or enjoy other activities.    In our industry, many managers are under a lot of stress. The stress of production can wear a person out– whether that’s sales goals to be met, or service revenue targets. As a result, tempers flare and leadership skills sometimes sway away from being nurturing to being annoyed and short-tempered, which affects everyone on the team.     If this is the case in your dealership stop and think for a […]

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Sep
29
By Mike Gorun  //  Be the First to Comment

Customer Acquisition Can Be More Effective When You Spend $0

Customer retention is typically much less expensive than customer acquisition. However, with the advent of the internet, consumers are changing.    Now, I’m not saying that your dealership should ditch retention and loyalty strategies – not by a longshot. You need both retention and acquisition to grow. But what if I told you there is a customer acquisition strategy that costs ZERO dollars? Interested? I thought so. The answer lies in online reviews.     Online reviews have become a prime source of information for consumers deciding which business to frequent, whether that’s a restaurant, nail salon […]

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Sep
19
By Mike Gorun  //  Be the First to Comment

PrePaid Maintenance in the Age of Ride-Sharing

Younger generations prefer fixed monthly costs for expenses that include things such as vehicle maintenance. They can then budget and have less concerns about encountering a repair bill they can’t afford. But how do ride-sharing services fit into the PrePaid Maintenance equation?    Ride-sharing – even as a secondary source of income – is skyrocketing, with many part-time Uber and Lyft drivers joining the ranks to add a little money to their bottom line. This brings opportunities aplenty to provide a valuable service, while also adding revenue dollars for your dealership.   There are many standard pitches for PrePaid Maintenance such as fixed ownership costs, security and peace of […]

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Sep
12
By Mike Gorun  //  Be the First to Comment

Shattering Communication Silos Increases Productivity

In many businesses, it is typically frowned upon when an employee goes over the head of their immediate supervisor, or directly to another department, to get questions answered or problems solved. This easily creates animosity between the employee and their direct supervisor and is frowned upon as it is a failure to follow chain of command. This system of following a hierarchy has been in place for decades… but is there a better way? Elon Musk says there is. As recently reported on Inc.com, in an e-mail to his staff, Musk outlined how employees should communicate and why. Feel free to click on the link […]

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