Jul
15
By Mike Gorun  //  Be the First to Comment

Walmart Gets Into the Loyalty Program Arena

walmart-super

Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for items purchased at Walmart that have been found for a lower price at a competitor. While many stores have price-match guarantees, this app ups the ante. In the past, customers were responsible for discovering the lower prices and then bringing a physical ad into a Walmart for the price match. This, of course, required […]

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Jul
9
By Mike Gorun  //  Be the First to Comment

Using Data to Drive Tangible Results

Gear on abstract  technology background

[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5] The whole goal of this series is to help dealers understand that there is no need to be afraid of your data. It is one of the most valuable assets a dealership has and, when used correctly, can increase revenue by improving the effectiveness of any marketing. Previously in this series, we covered segmentation of the DMS and CRM database. If you view those segments […]

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Jun
10
By Mike Gorun  //  2 Comments

Using Data to Improve Marketing and Strengthen Customer Loyalty

Dividing business profit

[Part five in the "What's the Big Deal With Data Anyways?" series. To read part four, click here] Segmentation of DMS data can be defined as the process of dividing up your customer data into specific groups for the purpose of defining a more precise behavioral profile that will lead to a predisposition or higher purchase rate for a specific offering. Data Segmentation is when you break your customer base into groups and identify generally when, why and how a customer interacts or engages with […]

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Jun
4
By Mike Gorun  //  Be the First to Comment

What’s the Big Deal about Data Anyways? – Part Four

Magephone

Over the past few years numerous new marketing companies have emerged as a solution for dealers’ digital and print marketing needs. Some of these new entities specialize in SEO, some will write your social medial posts and some will manage your online dealer reputation. Yet the largest growth is seen in companies that go after “orphaned” service and sales customers. They try and get them back to the dealership, generally for a healthy fee, if and when they succeed. Wouldn’t it have been nice to […]

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May
20
By Mike Gorun  //  Be the First to Comment

What’s the Big Deal with Data Anyways? – Part Three

laptop and folder

As I mentioned in part two of this series, many DMS providers make it difficult for dealers to download their customer database. In some cases, it’s because there are control issues arising between dealers and their DMS (or CRM) as to who actually owns this data. Another issue can be that a provider fears their dealers will take the data and switch companies. Any dealership’s database of customer transactions should be treated as pure gold and it would be a catastrophe to lose this data […]

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