Aug
25
By Mike Gorun  //  Be the First to Comment

Don’t Confuse Repeat Customers with Loyal Ones

Increase customer or employee loyalty. Businessman draw growing line symbolize growing loyalty.

Today’s customers are fickle creatures — one misstep and they never return. So, how is a dealership supposed to identify true customer loyalty if it can’t simply be judged by repeat business? According to an article in Inc., the Disney Institute’s opinion is that businesses today need much more than a simple repeat customer. What they need is a brand promise. This is similar to a unique selling proposition, just more comprehensive. Disney states that a brand promise is “a succinct statement of the tangible […]

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Aug
10
By Mike Gorun  //  Be the First to Comment

Is Giving Up Profit A Smart Path To Customer Loyalty?

A dealer in Washington state has taken a highly unusual – and unheard of – path to customer retention and loyalty. According to Automotive News, Denver Morford, dealer principal at Barry Chrysler-Dodge-Jeep-Ram in Ephrata, Wash., doesn’t believe in dealer reserve. Not only does he not believe in it but he also educates his customers during the buying process that he is legally allowed to mark up the buy-rate (the wholesale rate the bank has approved the customer for) by as much as 2 percent…and chooses […]

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Aug
4
By Mike Gorun  //  Be the First to Comment

Going the Extra Mile to Earn Customer Loyalty

With brand loyalty at its highest point ever, it’s time to take a new look at customer loyalty within your own dealership. According to IHS Automotive, as of the first quarter 2015, the automotive industry is sitting on a ten-year high of 52.8 percent in brand loyalty – mostly attributed to an increased diversity in model offerings and an increased popularity in leasing. While this is great news, it is important not to confuse brand loyalty with customer loyalty. If a consumer is interested in […]

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Jul
28
By Mike Gorun  //  Be the First to Comment

Innovative Dealer Partners with Village to Increase Sales and Loyalty

According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while also helping to support local businesses. Glenn Bockwinkel, President of Acura of Libertyville, approached the mayor of his local town and proposed an idea that he pitched as a win-win for the village’s car dealers, local business, consumers and the city — The Shop Libertyville Rewards program. It works like this: Any customer […]

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Jul
14
By Mike Gorun  //  Be the First to Comment

Amazon Loyalty Program Promises More Deals Than Black Friday

Amazon Loyalty Program Promises More Deals Than Black Friday

In a recent press release, Amazon announced that, in celebration of its 20th birthday, July 15 will be “Prime Day” – a day on which Amazon claims it will offer more deals to its loyal Prime members than Black Friday. Amazon promises, “new deals starting as often as every ten minutes,” with the ultimate goal to make this a global shopping event. For non-members, Amazon is offering free 30-day trials of its paid loyalty program. Amazon has steadily increased the value of its Prime membership […]

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